Client Spotlight: Aligning Brands, Unlocking Markets

from left to right: Toby Brooks, Marilli Tersmette, Tina Edvardsen

Inside Maritec-Naias’ Collaboration with Comet Growth

In the fast-evolving maritime sector, navigating new markets demands more than just operational strength, it requires a unified, compelling brand. For Maritec-Naias, a global leader in fuel testing and marine compliance, these elements became critical as the company navigated a major brand integration and pushed for stronger visibility in Northern Europe.

That’s where Comet Growth came in.

We spoke with Toby Brooks, Global Sales Director at Maritec-Naias, to explore how the collaboration has unfolded and how the partnership is driving real momentum across regions.

From sales support to strategic brand alignment

“It began with a personal connection,” explains Toby. “I had worked with Konstantinos and Glenn from Comet Growth through the Isle of Man network. When I joined Maritec-Naias, we faced a complex challenge. Our brand was fragmented due to companies merging, and our presence in the Nordic region was limited. With Nor-Shipping on the horizon, we needed more than outreach. We needed clarity and direction.”

What started as a regional sales initiative soon evolved into a full strategic branding journey. Comet Growth facilitated in-depth workshops with Maritec-Naias’ teams HQ from Singapore in Athens, to work together on aligning brand identity, tone, and positioning across markets.

from left to right: Marilli Tersmette, Tina Edvardsen, John Ren Di, Angie Tan, Helen Ong, Katerina Kokmotou, George Perimenis, Andreas Lougridis

Fast-Paced, Full-Scope Delivery

“The first major test was Nor-Shipping,” says Toby. “We engaged Comet Growth only five to six weeks before the event. Despite the short timeline, they delivered everything; new logos, sales material, branded visuals, business cards, event banners. We even co-hosted a networking event that positioned us alongside other key players in the industry.”

Comet Growth brought in the whole team of branding experts, content strategists, designers and maritime advisors to meet the deadline with precision. The agile structure and hands-on approach ensured that Maritec-Naias arrived at Nor-Shipping with a unified brand and a professional presence.

A Collaborative, Trusted Partnership

“We’ve worked very collaboratively with Comet Growth,” Toby notes. “Their team is responsive, dynamic, and creative. They understood our fast-paced, results-oriented culture and adapted accordingly.” The partnership organically grew beyond visual identity. Comet Growth has also provided positioning strategy, LinkedIn presence, storytelling guidance and ongoing advisory tailored to the marine market’s expectations, particularly in the Nordics, where sustainability and modernisation are key brand drivers. This level of involvement turns ideas into action and connections into real opportunities.

"Collaborating with Comet Growth has been transformational. They didn’t just help us refine our brand, they helped us amplify our voice in the market. Their deep maritime expertise, structured approach, and relentless focus on results have aligned perfectly with our goals for Northern Europe and beyond."

What’s next?

The next chapter of the collaboration is already underway: a full redesign of Maritec-Naias’ website to reflect the updated brand and positioning.

“Given what the team delivered on branding, continuing with Comet Growth for web was the obvious choice,” says Toby. “The consistency and speed we’ve had working with them, especially across different time zones, is something we really value.”

Shared Ambition and Maritime Know-How

“Maritec-Naias is a dream client,” says Tina Edvardsen, CEO and Founder of Comet Growth. “They’re engaged, strategic and deeply committed to growth. For us, it’s more than delivery it’s about building long-term value. Our team brings decades of maritime industry knowledge, both in Northern Europe and the Mediterranean, and we know how to unlock access to key stakeholders and opportunities. The momentum we’ve built together is only the beginning.”

The Verdict?

When asked if he would recommend Comet Growth to other companies, Toby is clear: “Absolutely. We’re only three months in, but the results speak for themselves. The whole team- marketing, strategy, design and sales has been fantastic to work with. Glenn, in particular, has continued to open doors through his strong industry network. Comet Growth brings visibility, structure and creativity to the table and they truly understand the marine market.”

In one word?

Dynamic.