KEA Projects

Case

Creating One Clear Digital Position for an International Project Business

Industry

Offshore Energy & Industrial Projects

Capabilities

Brand Positioning, Website Strategy, UX & Content, Digital Structure, International Communication

KEA PROJECTS

KEA Projects needed a clearer digital platform for presenting its expertise, projects and international capabilities.

THE CHALLENGE

KEA Projects needed a clearer digital platform for presenting its expertise, projects and international capabilities. The existing online structure did not fully support the company's commercial direction or make it easy for customers and partners to understand the breadth of the business.

With activity across markets and disciplines, the company also needed a more unified brand and domain structure. The challenge was to bring the business together under one strong international presence while keeping the communication credible, straightforward and relevant to technical decision-makers.

The website therefore had to do more than look modern. It needed to clarify the offer, build trust and support future commercial growth.

OUR ROLE

Comet Growth has supported KEA Projects with positioning, website strategy, structure and content development.

Our role has been to translate a complex project business into a clear digital customer journey: what the company does, where it creates value, what experience it brings and why customers should start a conversation.

We have also advised on the company's international domain structure and the move towards one primary .com presence, creating a more consistent foundation for visibility and growth across markets.

WHAT WE DELIVER

Brand and market positioning
Website strategy and information architecture
Customer journey and UX input
Website copy and message development
Service and capability structure
Project and case presentation framework
International domain strategy
Alignment of regional and global digital presence
Creative direction and design feedback
Ongoing strategic advisory

IMPACT

The work has given KEA Projects a clearer and more coherent digital foundation for international growth.

The new structure makes the company's expertise easier to understand, strengthens the connection between technical capability and customer value, and creates a more professional platform for presenting projects and building trust.

By consolidating the digital presence around one international identity, KEA Projects is better positioned to communicate consistently and support commercial activity across markets.