DECCA WIPER
The challenge was to turn a highly technical product development into a market story and experience that customers could quickly understand and remember.
THE CHALLENGE
Decca Wiper was preparing to introduce a new generation of its straight line wiper technology together with the LOKE intelligent control system.
The launch needed more than individual marketing activities. It required a clear concept, consistent positioning and a coordinated plan that could build awareness ahead of SMM Hamburg 2026, create momentum around the launch and support the commercial team before, during and after the exhibition.
The challenge was to take a highly technical product development and turn it into a story and market experience that customers could quickly understand and remember.
OUR ROLE
Comet Growth has worked with Decca Wiper across launch strategy, concept development, communication, digital campaigns, exhibition planning and event activation.
Our role has been to connect the different parts of the launch into one coordinated project – from the overall story and visual direction to content, campaign planning, stand concept and the launch event itself.
We have worked closely with the Decca team to ensure that the product positioning, communication and physical presence at SMM support the same commercial objective.
WHAT WE DELIVER
Product launch strategy and planning
Concept and campaign development
Product positioning and messaging
Social media and LinkedIn strategy
Paid and organic LinkedIn campaigns
Articles and technical storytelling
Visual profiling and campaign material
SMM Hamburg stand concept development
Exhibition communication and profiling
Launch event planning and coordination
Event promotion and customer engagement
Pre-event, during-event and post-event communication
Ongoing strategic communication support
IMPACT
The work has created a coordinated international launch platform for Decca Wiper’s new product generation, bringing together product positioning, digital visibility, exhibition presence and customer engagement.
Rather than treating SMM as a standalone event, the launch has been developed as a broader market activation project designed to strengthen awareness, support the sales team and create commercial momentum around the new technology.
The collaboration demonstrates how Comet Growth can manage an integrated launch from concept and strategy through campaign execution, event planning and market activation.
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